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Sunburst Company blends search engine optimization, web site design and photography. Web sites can be very powerful by combining these three aspects of a web site. The process of creating and planning a web site is a partnership between the designer and the owner of the web site.

I believe search engine optimization is one of the most important factors when creating a web site along with ease of use for people who visit the site. I know you want a beautiful web site that ranks first place in the best search engine right? Isn’t that what everybody wants? What good is a web site if no one can find it? Search engine rankings are very important because we want people to find our site through their search for products or information.

I’m sure all of us have felt frustrated using a web site where you can’t find what you’re looking for. You finally have the web site created, it’s beautiful, but people can’t seem to navigate around and they are having trouble finding what they want. Poor design is a big problem because people will get frustrated and leave your site to look for one that is easier to use.

We have to put all of the important pieces together to create a beautiful, functional, and top ranking web site that will accomplish the goals of the owner. As a designer I combine the code with the CSS which controls the way the site looks. Separating the presentation style of the site from the actual documents simplifies web design creation and maintenance.

I am also discovering more and more site owners want to manage updates for themselves. Gone are the days when site owners call their designers and have to wait for months for a simple update of text or a graphic. I work with my clients to teach them how to easily manage their own web sites with content management systems which include WordPress.  With the technology we have today all of these web site goals are possible. You can have a beautiful, functional, top ranking web site you can manage and edit on your own.

 

 

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